I got introduced to digital marketing in 2011 and have never looked back...
At the time I was working at a marketing company and our main client had a business model that was primarily offline.
They would speak at conferences and events, collect leads on paper, bring them back and our sales team would call the "hot leads" and ignore the rest...
This is what I know now as a "leaky funnel..."
I knew there had to be a better way.
Enter the Traffic & Conversion Summit in 2011 - the best marketing event you've probably never heard of.
It's put on by Digital Marketer out of Austin (and has since grown to about 6,000 people per year)...
This is where I first heard the term "Sales Funnel" and the basic idea is this: if you have 10,000 visitors that come to your website, and 1,000 opt-in for your content (i.e. "leads") and 100 buy your offer (i.e. "customers") it resembles a funnel: